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The IKEA Effect: How It Can Be Used in Content Marketing
ModelThinkers - IKEA Effect
The IKEA Effect and How an Online Configurator can Drive More Sales | Tacton
Cliff Pickover sur Twitter : "The "IKEA Effect" is a cognitive bias in which consumers place a disproportionately high value on products they partially created. https://t.co/rlkamOSERd https://t.co/t2Hc9bKZ3e" / Twitter